Azurite’s comprehensive market analysis informs actionable go-to-market strategies.
A leading records management company engaged Azurite to conduct a survey assessing market demand to support the acquisition of a digital patient record management Target. Azurite’s analysis revealed that current patient data archiving (PDA) solutions in the market were not meeting customer needs. That shortfall led approximately 30% of in-patient facilities to procure a PDA solution to use alongside their existing legacy or hardcopy storage system, resulting in double expenditures on storage solutions. This insight supported the acquisition and provided a solid foundation for strategic post-acquisition adjustments to position the Target as a trusted solution that could migrate and store critical health data long term.
